There are plenty of automated social media marketing tools that all claim to be the best. But how do you decide which one to go with? In this guide we will cover what you need to look for in any automated marketing tool. Specifically, we will demonstrate why we think Missinglettr is without question the #1 social media marketing tool available on the market today.
Here are some things to consider when evaluating any automated social media marketing tool:
- Trial evaluation period.
- Ease of use.
- Scheduling capabilities.
- Analytics and reporting capabilities.
- Social Media Integrations.
- Collaboration tools.
- Price and features.
- Customer support.
Let’s examine each one of these a little more closely.
Trial Evaluation Period
Before ultimately deciding on any automated social media marketing tool you’ll want to take it for a test drive! Missinglettr has one of the most comprehensive trial evaluation periods of any automated social media marketing tool we’ve tested, and we’ve tried most of them! If you’re serious about unloading some of the work involved in managing your social media platforms, then now is a good time to take this tool for a spin!
In addition to their standard 14-day trial, Missinglettr is currently offering two promotional deals to allow full evaluation of their software:
Deal #1: 30 day access to their Pro + Curate plan for only $5. You can view this offer here.
Deal #2: 50% off any plan you choose. You can view this limited time offer here.
The nice thing about the Pro Plan is it gives you access to their full Curated Content library. This is an extremely powerful aspect of Missinglettr that separates it from almost all other tools on the market. Keep reading to learn more about this awesome feature and more!
Ease of Use
Any automated social media marketing tool you choose should be intuitive and easy to use right out of the gate. It should provide simple navigation and give you a snapshot of what’s most important to you. In the context of social media marketing, these are details like posts, impressions, clicks, followers, likes, retweets and more.
You can see from the image below, Missinglettr’s dashboard does just this. It provides you an elegant, simple overview of all your important social media marketing metrics.
Scheduling Capabilities
All automated social media marketing tools will have the ability to schedule your content across multiple social media platforms. Otherwise, they wouldn’t be very automated would they! What separates Missinglettr is the ease by which you can automate this.
Presumably you or your business own a website, and you post content to said website. Missinglettr will provide a mechanism to leverage both new and existing content from your website to “drip” out to your social platforms in a few clicks by way of Campaigns. How does it accomplish this you ask? Let me tell you.
First, you’ll want to connect Missinglettr to your website. Let’s use a WordPress website as an example. If you have lots of content already on your website, you’ll want to ensure that your making use of it by checking that your “Syndication” settings are properly configured for your RSS feeds.
Missinglettr uses this global RSS feed to check for new and existing content on your website. To check this, simply navigate to wp-admin area, choose Settings –> Reading.
You can see that we have our Syndication Feed set at 50. So what this means is that during our initial setup Missinglettr was able to “pull-in” the most recent 50 posts from our website as a Draft Campaign. If you would like Missinglettr to pull in more or less than this many posts, simply set it to the number that suits you or your business and you’re done. It’s that easy!
Once added as a draft campaign, proceed to Setup Campaign. During this step you will tell Missinglettr the interval by which you want to drip this campaign out to your social feeds, and the campaign type (we recommend using the Smart Campaign and let Missinglettr’s AI do the work for you):
Once the campaign is Active, you can review your schedule and easily modify this schedule using “drag and drop” type functionality in their intuitive Calendar view.
Analytics and Reporting Capabilities
Of course, in addition to the Dashboard view already discussed, you’ll want to be able to monitor your active campaigns. Missinglettr has you covered here as well in an elegant interface that let’s you see all your key campaign metrics in one simple view.
Social Media Integrations
Missinglettr supports all the leading Social Media platforms, including, Facebook, Instagram, Twitter, and LinkedIn. With a couple of clicks you are connecting Missinglettr to your social platforms with ease and dripping campaigns over the entire year!
With the Pro Plan + Curate you get 9 social profiles and 3 workspaces. Consider a workspace like a distinct website. If you are an agency, you can have a “workspace” setup for each of your clients websites to share the 9 social profiles across all workspaces. Of course, these profiles, workspaces, basically anything you can think of are fully “stackable”. Meaning, if you need more, you simply add more by purchasing additional profiles or workspaces.
Collaboration Tools
This is perhaps the most exciting feature of Missinglettr! They have something known as their Curate Library. What exactly is this? Well, it’s a community or library that all users of the platform can share their campaign posts with others. What does this mean?
It’s not good social media marketing practice to always be promoting your own content. In fact, we did an article on the site explaining how to use social media effectively. We recommend you check it out once you’re done here. What the Curated Content library allows you to do is share other people’s content to your social media followers.
With the Pro + Curate plan, you will also be able to contribute your own content to the Curate library for others to share on their social media feeds! Mind blown, I know! This feature can potentially explode your social media presence causing your content to go viral. This alone, is worth the cost of the Pro Plan!
Price and Features
So we covered all the incredible features Missinglettr offers, now let’s talk price. You will find that Missinglettr is among the most cost effective ways to automate your social media marketing campaigns.
The primarily offer three different tiers. If you are an agency then there are additional options available to you through customized packages. However, we’ll stick to the three tiers that will suit most people
Tier #1 – Free Forever
Who doesn’t like free right! The Free forever plan offers the following features:
- 1 Workspace
- 1 Social Profile
- 50 Scheduled Posts
- 0 Extra Users
Tier #2 – Solo Plan – $19/month
The Solo Plan is for a single business (or individual) who have multiple social media accounts that just don’t have the time to manage them all. Here are the key features of this plan:
- 1 Workspace
- 3 Social Profiles
- 500 Scheduled Posts
- 1 Extra User
If you are a business managing your own social media feeds, this is the ideal plan for you. As mentioned, if you need additional social profiles they can be purchased at an additional $3/month per social platform.
Tier #3 – Pro Plan + Curate – $59/month
The Pro Plan is their premium tier that unlocks the full power of Missinglettr. If you are an agency, an internet or affiliate marketer with several websites under your umbrella, then this is the perfect plan for you. Here is what’s included:
- 3 Workspaces
- 9 Social Profiles
- 3,000 Scheduled Posts
- Unlimited Extra Users
If this seems like the right plan for you, then recall at the start of this guide, Missinglettr is providing these exclusive deals on their Pro Plans:
Deal #1: 30 day access to their Pro + Curate plan for only $5. You can view this offer here.
Deal #2: 50% off any plan you choose. You can view this limited time offer here.
The image below summarizes their packages and pricing:
Customer Support
The last thing we want to touch on is Missinglettr’s customer support. During the setup and testing of their software for our own social media marketing campaigns we reached out several times to their support team. The customer we received was second to none in our books. The helped with every aspect and answered every question we had pertaining to setup, configuration and deployment.
You can be sure that Missinglettr’s customer support team is readily and willing to help when you need them!
Conclusion
Well we hope we’ve helped with your decision making process. If this still doesn’t look like the right tool for you or you just don’t have the time to my manage your company’s social media marketing campaigns. No problem, let us manage it for you! We are experts at internet marketing and SEO. Let us handle promoting your business while you’re busy running it! Feel free to contact us today and if you have any questions leave a comment below!
