Email marketing still proves to drive the highest conversion rates. A lot of people seem to think that email is dead, but with an ROI of 4,200% for every dollar spent, it’s clear that every business should make it a priority. That said, email marketing is not as easy as it sounds, and a lot of businesses find themselves falling short of their desired results.
Managing your email marketing campaigns may be overwhelming. Why not consider outsourcing to email marketing services? Small businesses especially struggle with important decisions like identifying the right audience and keeping emails out of spam folders.
Apart from these, there are many more reasons why you should outsource to email marketing services. Read on to find all the benefits associated with hiring a professional email marketing agency.
Email Marketing Is Time Consuming
Email marketing has come a long way since the first blast email was sent in 1978 to an audience of about 400 people. Today, even with the right email marketing tools, these campaigns can drain your limited resources. It may be possible for you to handle weekly or monthly emails like these letters.
However, to increase sales and conversion rates, you need to engage with customers and promote your brand the right way without getting in the face of your customers.
When you send out interactive and dynamic emails, and utilize one-off holiday campaigns, the cost associated with hiring, training, onboarding, and payroll will outweigh the ROI.
Hiring an in-house team is time-consuming, so hiring email marketing services is the better option. You’ll get professional experts who already have the skills and resources required.
Email Marketing Requires Skills and Expertise
Successful modern email campaigns contain easy-to-navigate layouts. They are personalized and feature strategic CTA buttons. They also feature elements such as image design and customer journey mapping.
If email marketing is a part of your holistic digital marketing campaign, you need to be skilled in analytics. Additionally, you have to oversee multiple aspects of email marketing. Think in the lines of automation, design, deliverability, and metrics.
All these aspects of email marketing are not easy to optimize for an inexperienced in-house team. Moreover, managing an end-to-end email marketing program requires skills, time, and resources. You may not be equipped or prepared to get it done.
Automation Is Not As Easy as Made Out To Be
Automation is one of the most important aspects of email marketing. It assists in sending out campaigns quickly and handles repetitive tasks. However, automation is much easier said than done.
You need to have an effective email automation platform and a deep understanding of audience behaviors. You need to understand how to analyze those behaviors in order to take action accordingly. For this reason, automation can get quite complicated and time-consuming.
Most email marketing platforms come with a learning curve that may seem too steep for people who are not skilled. However, hiring email marketing services means you are outsourcing to specialists who are used to these tools. They are professionally trained and will easily leverage them to get you desired results at a lower cost and in a shorter time.
Email Marketing Services Have Enough Data
When you outsource to email marketing services, you get timely, updated, complete, and good-quality data.
High-quality data is vital. It can be the difference between a failed and a successful email marketing campaign.
For instance, your click-through rate may be low. It can be an indication that your subject lines are not effective.
It could be that you’re sending emails to the wrong audience. High-quality data will also reveal the lack of right incentives, lack of personalization, or use of aggressive or irrelevant content.
You may realize you’ve been using spammy words, too many links, or complex email layouts. You’ll get other vital metrics such as bounce rate, delivery rate, spam complaints, churn rate, and unsubscribe rates.
Moreover, a successful email campaign requires that you monitor statistics and analyze metrics. You’ll understand whether you are meeting the goals of your campaign. Analyzing metrics will help you know what kind of problems are hindering your campaign.
You’ll understand what aspects you need to improve, and how you can optimize other future campaigns successfully. However, you may not be able to get all this data on your own. Email marketing services will have the resources to gather all required information.
No Scalability Constraints
As your business grows, you can be sure that your email marketing needs will change. You’ll have to scale your existing marketing campaign or deploy new ones.
It may be challenging for you to do this with a limited budget. You’ll require additional skills and more resources.
If you were to hire an in-house team, then you would spend time and money. Think about advertising, interviewing, and training your new employees.
Additionally, you’ll have to contend with salaries, benefits, insurance policies, and other remuneration. Moreover, even after hiring new employees, you have no guarantee that they’ll get the job done sufficiently. In the end, they may end up disappointing you.
However, you’re unlikely to experience these issues with professional email marketing services. You’ll get to vet several email marketing services. Scrutinize their online reviews, and check their track records to ensure that they are skilled and experienced.
The right email marketing service will have no scalability and budgetary constraints. Once you hire them, they’ll start off by setting the right goals.
They’ll identify customer segments, utilize results-driven strategies, and generate data-rich reports. All these will ensure that your email marketing campaign is a success.
Benefits of Hiring Email Marketing Services
You only have a basic understanding of email marketing. Outsourcing professional email marketing services is a great idea. You’ll get a team of experts who have the time and resources to get the job done sufficiently.
If you’re seeking a professional email marketing service, please give us a call today.
