Back in 2019, a study showed that more than 3.7 billion email accounts were in use around the world. On top of that, experts expect that there will be more than 4.2 billion email addresses just by the end of 2022!
So what is driving this incredible growth in the use of email? Many people thought that the prime time of email marketing was in the past. However, since the coronavirus pandemic, businesses and customers have both learned to move more and more online.
Ever since that happened, email marketing has been making a comeback. Most people use email on top of more casual ways to communicate. Social media may be huge, but most people reserve email for more professional purposes.
People are far more likely to open up emails than they are to respond to ads on other platforms. It is important to know the email marketing best practices if you want to make the most of this powerful technique. So how can you make email marketing work for you?
Read on to learn all about email marketing and how you can make it a successful part of your company’s marketing strategy!
Automate Your Email Messages
Automation of all kinds is a powerful tool that is transforming email marketing along with everything else. Automation is an incredible way to save yourself time and achieve better results at the same time.
One of the most important reasons to use automation for email marketing platforms is that there are certain times of day that it is better to send emails. You don’t want to have to wait around until that time to send off your messages.
This also applies to times of year as well as times of day. If you have messages that relate to holidays or other certain times of the year, then you should prepare them well in advance. That way, you can make sure that you are not in a rush.
It is important to give these holiday messages the time and attention that they deserve. After all, the holiday seasons are some of the biggest times of year for sales.
There is another way that automated emails can help you with timing. Sometimes, it is a great idea to use a welcome email when somebody first gives you their email address. In fact, new customers are much more likely to open a welcome email than they are to open up a standard advertisement.
Although automated emails are extremely helpful, they can be misused. Once you have set up a long list of automated emails, it is easy to lose track of everything that you are doing. When your marketing strategy or business practices change, you might have old automated email systems in place without realizing it.
Make sure to keep careful track of what automated emails you are sending out. You don’t want to damage your brand or reputation by sending out emails that customers can tell they should ignore.
Respond to Your Customers’ Behaviors
We have already talked about the benefits of sending a welcome email to new customers. On top of that, there are a long list of customer behaviors that you can respond to. You can try any of these tried-and-true emails in response to something that your customers do.
There is a good chance that you have been the recipient of e-mails talking about products that you have left in an online shopping cart. If your business has online shopping carts, then this can be a great addition to your email marketing templates.
This technique is used by such sales giants as Amazon. In general, these companies set good email marketing examples that it is worth your while to follow.
Another email marketing system that can be worth setting up is thank yous. You can send thank you messages in response to all kinds of activities. You can send them when a customer buys something, or when they download an app or do anything else that you invite them to do.
This kind of feedback helps customers to feel that they are building a relationship with your company. That is what building a brand is all about.
Many customers often feel that marketing is just a way to trick them out of their money. They greatly appreciate when you send emails that show otherwise.
When a customer has just signed up for something, you might consider sending an email that confirms that they really want to. This shows them that you only want to send them emails if they really want to receive them. It is considerate and shows professionalism.
If possible, it is also great to send emails out to customers on their birthdays or other special occasions. This provides just one more reason for a customer to get in touch with you or buy a product.
Customize Your Messages to Your Customers
The techniques of big data are now allowing businesses to customize their messages more than ever before. You can program emails to fill in the details of your customers in your messages to them.
For example, you can mention the exact location of their local store. Or you can mention some of their favorite kinds of products in your emails.
On top of that, you can adjust your messages based on their interests and demographics. You can send different messages to older and younger people.
The more specific to a customer your emails are, the more they will feel like you are speaking to them instead of to everyone at the same time.
Make the Most of Email Marketing Best Practices
We hope that you are able to take away something helpful from this brief article on a few of the most important email marketing best practices to keep in mind for your business. The time of email marketing is back, and it is important to stay on top of the latest in marketing trends in order to keep up with your competitors. Learning the ins-and-outs of email marketing is an investment that will pay off add more sales for years to come!
To learn more about the benefits of email marketing and other ways to enhance your company’s marketing strategy, feel free to reach out and get in touch with us here at any time!
